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Apr 18

More personal ‘dating application for Jews’ is not you to Jewish

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More personal ‘dating application for Jews’ is not you to Jewish

When Lox Bar burst onto the dating app scene in 2020 as the app “for Jews with ridiculously high standards,” I was intrigued. Like other “exclusive” relationship programs such as Raya and The League, Lox Club requires an application to get in. It boasted a 20,000 person waitlist earlier this year, according to a spokesperson at the time.

Lox Club lured me in a manner that most other subscription-mainly based software or Jewish relationships apps instance JDate and you will JSwipe failed to. This is partly toward pledge away from fits with the same existence and you will social feel (title instantly reminded me personally away from my mom topping their particular schmeared bagels which have lox). However, let’s end up being real: It had been and the fashionable advertising and also the “ridiculously high conditions” feelings.

Maybe men and women second causes, also, is why low-Jewish folks are applying – and just why Lox Bar has paid back at least one non-Jewish influencer to market it.

Regardless, Lox Pub seems to be using its marketing because one another Jewish and you will exclusive to draw people in. But one to tagline? Read more